Cases in Places

A blog on communications and advocacy how-to around the world.

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Training Should Result in Work Products

I often re-work training agendas, so they are no longer theoretical presentations.  My goal is that they become a combination of new skills and actual work with an outcome, a deliverable or a decision.  Outcome-driven training invests participants and leadership in the process, reflects the best-practices of adult learning, and jump-starts projects or campaigns.

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When News Breaks, Respond Fast

Responding to breaking news is the easiest way to get your organization exposure in the media.  The story is going to be discussed in the media, so it is really is about how your organization or leader can quickly jump into the conversation.  Timing matters, so there is little opportunity for a committee to meet or to have an organizational discussion on the message.

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Internal Communications for Large Coalitions

Communications among partners or members of large coalitions is often where conflict lies.  We have met angry organization leaders who were not invited to a meeting, did not get to provide input, or missed a major event. Internal communications can be fixed easily.  It shouldn’t be a source of discord for any coalition.

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Package Your Media Stories to Increase Coverage

Reporters are busy, underpaid and often do not have time to do research. Therefore, it is helpful to provide a package of information to make a reporter’s work easier.  This is often done for big events or launches in the form of a press kit, but is also helpful for smaller stories on issues or topics that are not already in the news.

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Strategic Communications Requires Funding

USAID contractors and grantees write communications programs into their work plans.  However, they rarely fund them. The misperception is that communications can be done with limited or no funds.  Social media is free.   Earned media is free with a press release or a conference.

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