When organizations or individuals want training, a menu of options is often the easiest way to identify their priorities. This is my menu.

Communications Management

• Evaluate communications structure or programs.
• Evaluate websites from a user/visitor perspective.
• Create a communications plan or strategy.
• Create a message calendar and events program.
• Create a communications team structure and job assignments.

Communications Basics

• Develop messages and message delivery discipline.
• Create a style or branding manual or guidance.
• Practical writing for public audiences.
• Internal communications.
• Inter-governmental dialogue or communications.

Public Diplomacy

• Public involvement /outreach.
• Getting key leader or organizational endorsements.
• Event design and planning.
• Presentation or speakers’ training.
• Brochures and material creation.
• Donor relations.

Process Issues

• Internal communications within the government agency.
• Open records policy and procedures for handling information requests.
• Create a customer service policy and process for dealing with citizens or beneficiaries.
• Customer/citizen service policies and process steps.
• Rapid response or crisis communications process.

Media Skills

• Package and pitch story ideas/materials to the media.
• Media releases, advisories, and statements.
• Media briefings for complex topics.
• Speech writing.
• Spokesperson video training with interview techniques.
• Scriptwriting for television and radio.
• Monitoring the media and correcting mistakes.

Social Media Skills

• Website development and content writing.
• E-newsletters for internal or external audiences.
• Social media campaigns, how-to, trends.
• Search optimization, keywords, headings.
• Website usability practices for government websites.
• Video on phones and iMovie editing for social media.
• Simple graphic design for social media (Canva).